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Steel industry feedback on the substantiating green claims initiative
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The European Steel Association - EUROFER, supports the establishment of a common and consistent assessment framework that will, in principle, reduce costs for industry by limiting the proliferation of assessment methods and labels.
This should help keep access to a single market without barriers to trade, and also ensure that the environmental impact of imported goods can be properly assessed. The initiative should also reduce the possibilities for greenwashing, where comparisons are made using inconsistent data and advantageous assumptions.
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Brussels, 1 October 2026 - The European Steel Association (EUROFER) has elected Geert Van Poelvoorde, Chairman of the Board of ArcelorMittal Europe Steel, as its new President. Taking office today, Mr Van Poelvoorde said stronger home markets across the steel value chain, secure access to export markets and a strong industrial base will be essential to delivering on the European Union’s ambitions for global competitiveness and strategic autonomy.
Brussels, 1 October 2026 - Europe’s steel market remains under significant pressure, with exports falling sharply, production at historic lows and demand expected to remain almost flat in 2026, according to the European Steel Association’s (EUROFER) latest Economic and Steel Market Outlook 2026-2027. EU steel exports to third countries fell by 20% in the first half of 2026, with declines across all major export destinations covered by the report. At the same time, crude steel production continued to falter, after reaching a historic low of 125.8 million tonnes in 2025, while apparent steel consumption is forecast to grow by just 0.1% in 2026, before increasing by 2.3% in 2027.
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