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Steel industry feedback on the substantiating green claims initiative
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The European Steel Association - EUROFER, supports the establishment of a common and consistent assessment framework that will, in principle, reduce costs for industry by limiting the proliferation of assessment methods and labels.
This should help keep access to a single market without barriers to trade, and also ensure that the environmental impact of imported goods can be properly assessed. The initiative should also reduce the possibilities for greenwashing, where comparisons are made using inconsistent data and advantageous assumptions.
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Proposed credit would allow European carmakers to meet 3% of their CO₂ targets through low-carbon steel made in the EU rising to 7.5% from 2035.
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As EU steel production rises, helping preserve up to 80,000 jobs, the industry reports €3.4 billion in investment decisions, with a further €2.4 billion expected by year-end.
Brussels, 1 October 2026 - The European Steel Association (EUROFER) has elected Geert Van Poelvoorde, Chairman of the Board of ArcelorMittal Europe Steel, as its new President. Taking office today, Mr Van Poelvoorde said stronger home markets across the steel value chain, secure access to export markets and a strong industrial base will be essential to delivering on the European Union’s ambitions for global competitiveness and strategic autonomy.